Why You Need Cybersecurity Solutions For Your Clients In 2021

Check out our latest webinar, in which Avro’s CEO Michael Anderson and Arctic Wolf’s Luke Newgaard discussed the growing demand for cybersecurity support, and how physical security companies can break into the market with ease.

Thanks to the COVID-19 pandemic, cybersecurity has become big business — 55% of surveyed C-Level executives agree that cybersecurity spending will increase this year.

So why are security companies only offering physical security solutions? Shouldn’t they be a one-stop-shop for all their clients’ security needs, cyber and otherwise?

That’s precisely what this recent webinar, co-hosted by Avro’s CEO Michael Anderson and Arctic Wolf’s Luke Newgaard, was all about:

The Growing Demand For Cybersecurity Services

As you’re likely aware, cybersecurity is big business. So big that physical security companies have a key opportunity to break into the market, if they act quickly:

• 55% of surveyed C-Level executives agree that cybersecurity spending will increase this year.
• 99% of Canadian organizations report an increase in cybercrime events over the past year.
• Cybersecurity has long been a key business service, but in 2020, the demand became even greater because of COVID-19 and the advent of remote work.

That said, recognizing an opportunity and capitalizing on it are not the same thing. Less than 1% of Canadian Security Companies are currently offering cybersecurity solutions to their clients, due to three primary challenges:

• Cybersecurity is complex and doesn’t overlap with physical security.
• It can be difficult to know where to begin with such a complex topic.
• Doing so requires a considerable investment in new solutions and personnel.

The good news is that, with the right partner, physical security companies don’t have to do the work or invest the capital in building a cybersecurity service from scratch. Avro will handle it for you.

What Does Avro Cyber Defence Offer Security Companies?

The Avro team wants to make it as simple as possible for physical security companies to break into the cybersecurity market. That’s why we’ve developed this turnkey service — here’s how it works:

• We deliver and manage a complete cybersecurity service for you to offer to your clients.
• You get the cybersecurity solutions to protect your clients, the website content to kickstart your marketing, and take on no extra work — the Avro team fully manages it for you.
• You become a comprehensive security service, without having to invest in new solutions or personnel — simply offer this new service to your clients, and we handle the rest.

We provide 24/7 cybersecurity vigilance and constantly adapt and implement the best-in-the-industry platforms and tools to ensure cybersecurity protection. Our services are backed up by a range of industry-leading solutions from partners like Arctic Wolf® and SentinelOne.

We Make Launching A Cybersecurity Service As Simple As Possible

This is a complimentary service that delivers recurring revenue without any investment. You can start selling a comprehensive security service to your clients right now.

It’s really that simple — you bring the opportunity, and Avro does the rest.